![]() That being said, once a hustler, always a hustler-finding that his creativity is something he can’t turn off, and he has arranged his life to accommodate the perpetual workflow, making sure to have a guitar on every wall of the house for when a song hits-which often includes writing songs with his daughter.Ģ021 brought more headlining shows and-for the first time-an album on which Jelly Roll is only singing (not rapping but for one lone verse) and of which all demos were recorded acoustic. He cherishes those daddy-daughter dinner and a movie dates, celebrating Halloween together and their annual family vacation. The husband, father and underground star on the path to redemption has since embraced the concept of duality, making sure to dedicate himself to his loved ones as well as his craft. He has now ammased more than one billion views on YouTube. It’s added up to hundreds of millions of streams and a cult following of rabid fans that hang on his every word and generate millions of YouTube views with each video. He also averaged than 200 shows each year-something not many of his peers are able to maintain. He’s also put out countless singles, EPs, and features with such artists as Tech N9ne and Yelawolf. In the last ten years, Jelly Roll has released a mind-blowing two dozen plus albums, including the ongoing Waylon & Willie collaboration projects with his best friend and running partner, Struggle Jennings. So I wanted to tour like a Rock n’ Roll act, but release music like a rapper.” When I was coming up, it was the mix tape era, and my favorite rappers had a new CD out every four months. “Up-and-coming Rock artists do like 200 shows a year. “I love the way Rock n’ Roll artists tour,” he says. The song also helped him find a new voice musically and explore a more melodic songwriting style that brought in more Rock and Country influence to his style.īorn and raised in Nashville’s Antioch neighborhood, Jelly Roll found his strategy by observing the different tactics taken in different genres. In 2020 he released “Save Me”-a confessional, vulnerable expression of self-doubt took him to new heights, with more than 65 million views on YouTube and Gold certification from the RIAA. Since his days selling his mix tapes out of his car, he has constantly been creating and releasing new music and videos, touring relentlessly, and consistently topping various iTunes charts with his deeply personal lyrics and music that blends Old-school Rap, Classic Rock, Country and Soul that is therapeutic, raw and tackles the heaviness in life. Outright genre-bending singer/songwriter/rapper Jelly Roll has quietly been building a remarkable career and creative empire, under the radar- under the nose of Nashville’s Music Row and the entire music industry- and doing it on his own terms. I always say that I make music for people, not for money-and the byproduct of people listening to it is that you might make some money.” “They make music for money, not for people. “A lot of people have it backwards,” says Jelly Roll.
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